Who Are We?

Swing Street Radio (internet radio station call sign KSSR-DB) is a San Francisco Bay Area based internet station operated by the non-profit Swing & Big Band Preservation Society that plays Big Band, Swing and Standards from the golden age of popular music of the 1920’s, 1930’s & 1940’s and early 1950’s. We feature all of the leading recording artists from that period, including Glenn Miller, Tommy Dorsey, The Mills Brothers, Frank Sinatra, Rosemary Clooney, Helen Forrest, Bing Crosby, Louis Armstrong, and many, many more! Swing Street Radio is a non-commercial, educational internet radio station, operated on a volunteer basis, and is entirely listener supported. In addition to our programming and educational efforts, we are also actively engaged in collecting, restoring and preserving rare and vintage recordings of the period for the enjoyment and appreciation of future generations.

What makes us unique?

Swing Street Radio appeals to a diverse and influential audience which ranges in age from listeners in their twenties and thirties who are discovering swing and jitterbug dancing for the first time, to more mature listeners who grew up listening to the big bands on the radio and at ballrooms and night spots all across America.

What can WE do for you?

Swing Street Radio affords you the opportunity to deliver your message to a loyal and influential audience. The Swing Street Radio listener is a decision maker. Studies conducted by the Corporation for Public Broadcasting demonstrate that, on average, the Swing Street Radio listener has a higher level of education, more disposable income, places more emphasis on retirement planning, saves more money and has a higher percentage of home ownership than average. Educated. Influential. Loyal. Potential customers. That’s the Swing Street Radio listener. And that’s the audience we deliver, twenty four hours a day, seven days a week.


Swing Street Radio invites you to call our underwriting department today and discover for yourself how partnership with Swing Street Radio can not only support our unique music format, but deliver your message at the same time. Call Craig Roberts today at 650-479-4641.



When your organization provides underwriting for Swing Street Radio, you help support an important local cultural asset and public service, and provide your business with a significant marketing advantage at the same time.

Swing Street Radio is able to reach the peninsula’s most affluent, well educated and influential citizens. They are achievers and key decision makers in their place of business. They are active participants in their community, and they have the income and education needed to make informed purchases of quality goods and services.

An investment in underwriting Swing Street Radio offers your business:

  • An effective complement to ongoing advertising, public relations and marketing campaigns.
  • A distinctive, uncluttered forum in which to enhance corporate image, product positioning, and public awareness.
  • An association with Swing Street Radio programming, which strengthens public perception of your company’s commitment to the community and the quality of its products and services.

Seventy percent of public radio’s listeners say that a company’s support of public radio has a positive influence on their decision to purchase that company’s products and services. Further, Simmons Study of Media & Markets reports that compared to the general population, people who listen Swing Street Radio are…

  • 26% more likely to shop at men’s /women’s specialty clothing store.
  • 44% more likely to be the Chairman of the Board, President/CEO, or Vice President of their company.
  • 20% more likely to be a business owner or partner.
  • 63% more likely to invest in tax shelters and tax sheltered annuities.
  • 65% more likely to own life insurance with a value exceeding $100,000.
  • 50% more likely to be employed as professionals, managers or administrators.
  • 29% more likely to make major business decisions involving purchases of over $1,000.
  • 91% more likely to make major business decisions involving the purchase of computer and telecommunications equipment.
  • 48% more likely to have a brokerage account.
  • 65% more likely to own mutual funds (stock or bond funds).



The influential audience of Swing Street Radio is well-educated, discerning and often hard to reach. Here is a profile of the people you will reach when you underwrite Swing Street Radio programming:

More than half of all public radio listeners live in the top socio-economic neighborhoods in the United States.

For example, in our community of license, Atherton, the highest Swing Street Radio listener numbers come from areas with the highest per capita income. With their disposable incomes, they invest substantially in their communities, homes and lifestyles.

One in eight public radio listeners have a head-of-household income greater than $85,000.

This means that when you underwrite public radio, you are reaching people with considerable disposable income. You are also reaching people who are educated and decisive.

57.5% of listeners hold professional, administrative or managerial positions.

These are people you want your message to reach if you want to reach the decision makers for this community. They’re innovative and they’re experimental, buying more new products than their counterparts.

Seven out of 10 public radio listeners say they think better of a firm which underwrites its local non-commercial radio and television station.

They also admit they are more likely to purchase products and services from the firm who underwrites non-commercial programming. Swing Street Radio listeners are loyal. Because they invest in Swing Street Radio with their contributions, listeners assume a feeling of ownership and pride in “their” station.



PACKAGE: $60.00 per week (Monday-Friday)

One 30 second announcement per day. Minimum four week contract.

MONTHLY PACKAGE: $200.00 per month (Monday-Friday)

Two 30 second announcements per day. Minimum 13 week month contract.

YEARLY PACKAGE: $2000.00 per year (Monday-Friday)

Two 30 second announcements plus one “mention”* per day. Minimum one year contract.

MORNING SHOW: $300.00 per month

10:00 AM – 2:00 PM (Monday-Friday)

One 30 second announcement each hour. Minimum twenty-six week contract.

MID-AFTERNOON SHOW: $150.00 per month

2:00 PM – 4:00 PM (Monday-Friday)

One 30 second announcement each hour. Minimum twenty-six week contract.

AFTERNOON DRIVE: $400.00 per month

4:00 PM – 7:00 PM (Monday-Friday)

One 30 second announcement each hour plus five ‘mentions’ per week. Minimum twenty-six week contract.

EVENING SHOW: $120.00 per month

7:00 PM – 10:00 PM (Monday-Friday)

One 30 second announcement each hour. Minimum twenty-six week contract.

WEEKENDS: $120.00 per month

4:00 PM – 7:00 PM or 7:00 PM – 10:00 PM.

One 30 second announcement each hour. Minimum twenty-six week contract.

For more information about Corporate Underwriting on Swing Street Radio, please contact Craig Roberts at 650-479-4641 or email underwiriting@SwingStreetRadio.org.